It starts with commitment, from the very top. Alignment of the organisation's policies, processes and leadership to its commercial strategy

Every decision the commercially minded organisation makes will be driven by insight.

Most organisations describe their people as their biggest asset...

The difference between a business and a public body, in business, nobody deposits a wedge of money into your account each month

In a CIPFA survey, only 4% of respondents said they had the commercial skills they need in their organisations.