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Establishing Market Insight

9th February 2021 | 09:30-16:00 | Virtual | £395 per delegate

Online Workshop


Whether you’re looking to better understand your customers, competitors or suppliers, understanding the market is key. The ability to analyse key markets with a commercial lens is one of the most vital – and most neglected – capabilities for modern public services.


In this one-day introductory course, you’ll learn the relevance and importance of market insight for effective decision making and the key tools and techniques involved. You’ll understand the key stages of the process, from gathering information, analysing it to refine into insight and applying it to commercial decision making. You’ll be introduced to key tools and techniques used for effective market analysis and you’ll have ongoing support to apply these in your role.



  1. Understand the importance of evidence-based decision makin

  2. Learn the key terms, tools and techniques

  3. Know where to look for reliable sources of market intelligence on customers, competitors and suppliers

  4. Understand the key stages of the insight process, from gathering information to refining it into insight

  5. Know how to use key analytical tools to enhance your decision making

  6. Understand how your customers and suppliers perceive you – and how to influence this

Register Interest

1 Day Virtual Course

Upcoming Dates​  | 9th February 2021

Time  | 09:30 - 16:30

Delegate Rate  |  £395

Trusted By

96% 'Would Recommend' Score

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