About

Whether you’re looking to better understand your customers, competitors or suppliers, understanding the market is key. The ability to analyse key markets with a commercial lens is one of the most vital – and most neglected – capabilities for modern public services.

In this one-day introductory course, you’ll learn the relevance and importance of market insight for effective decision making and the key tools and techniques involved. You’ll understand the key stages of the process, from gathering information, analysing it to refine into insight and applying it to commercial decision making. You’ll be introduced to key tools and techniques used for effective market analysis and you’ll have ongoing support to apply these in your role.