Establishing Market Insight

About This Course

Whether you’re looking to increase revenues from traded services or deliver innovation through contracts, understanding the market is key. The ability to analyse key supply and demand markets with a commercial lens is one of the most vital – and most neglected – capabilities for the modern local authority.

In this one-day introductory course, you’ll gain a strong foundation of knowledge to build upon. You’ll learn the relevance and importance of market insight for effective decision making and the key tools and techniques involved. You’ll understand the key stages of the process, from gathering information, analysing it to refine into insight and applying it to commercial decision making. You’ll be introduced to key tools and techniques used for effective market analysis and you’ll have ongoing support to apply these in your role.

Course Outcomes

1. Understand the importance of insight-based decision making and know the key terms, tools…